Brand Guidelines
Entelecht.ai
Visual identity system for governance infrastructure
01 — Logo
Primary Mark
The Entelecht emblem combines a crystalline lattice structure rising from an open book — representing the emergence of structured intelligence from foundational knowledge.
Light Background
Dark Background
Minimum Size
24px minimum for digital, 10mm for print
Clear Space
Maintain padding equal to the "E" height on all sides
File Formats
PNG for digital, SVG for scalable applications
02 — Color
Color Palette
A warm, grounded palette anchored by cream and dark tones. Gold accent conveys authority; teal signals vitality and trust.
Dark
#1A1A1A
Cream
#F5F0EB
Accent Gold
#B8975C
Teal
#5B8A72
Cream Dark
#EDE8E2
Muted
#6B7280
Color Usage
Dark (#1A1A1A) — Primary text, headings, navigation, buttons
Cream (#F5F0EB) — Page backgrounds, content areas
Gold (#B8975C) — Accent highlights, CTAs, focus indicators
Teal (#5B8A72) — Status indicators, secondary accent, brand dot
03 — Typography
Type System
Three typefaces form a deliberate hierarchy: a refined serif for display, a clean sans-serif for body, and a monospace for technical detail.
Display / Headings
Playfair Display — 400, 500, 600
Aa
Governance Infrastructure for Autonomous AI
Making human intention architectable
Sizes
40–72px display, 28–40px headings
Weight
Regular (400), Medium (500), SemiBold (600)
Line Height
1.05–1.2
Body / UI
Inter — 400
Aa
The deterministic binding layer between what humans declare and what AI systems do. Every autonomous action traces back to a human-authored governance rule — no ambiguity, no drift, no silent overrides.
Sizes
13–16px body, 10–11px labels
Weight
Regular (400), Medium (500)
Line Height
1.6–1.7
Code / Technical
JetBrains Mono — 400
Aa
spiral.bind({
agent: "entelecht-core",
governance: "strict",
audit: true
})Sizes
13–14px
Weight
Regular (400)
Usage
Code blocks, technical labels, protocol references
04 — Elements
UI Elements
Core interactive components follow the brand's tone: understated, precise, and warm.
Buttons
Labels & Tags
Form Input
Entelecht.ai Brand Kit · 2026